The Art Museum of South Texas Announces Free Admission starting November 1-January 3, 2024, Thanks to H-E-B

Corpus Christi, TX- In hopes of spreading more holiday cheer this season H-E-B has generously offered to underwrite the cost of admission from Nov. 1, 2023 to Jan. 3 of 2024. This means free admission for all visitors of the Museum.


“As longstanding supporters of the Art Museum of South Texas, we are always looking for fun and exciting ways for families to create memories,” said Rob Hall, H-E-B Group Vice President – Gulf Coast. “Free admission to the museum will create accessibility for families during the holiday season.”


Along with giving the citizens and visitors of Corpus Christi cost-free admission to AMST, H-E-B has also purchased 30 additional Christmas trees to be given to families in need. Each year, the Christmas Tree Forest is displayed and taken down before Christmas so that families in need of Christmas cheer may receive a tree in time for the holidays. This year the additional trees will be distributed while the decorated trees will remain on view through Christmas and into the new year. Not only will visitors have a chance to see the trees at zero cost, but they will have ample time to bring their families to the Art Museum of South Texas to explore the Forest.


“The Christmas Tree Forest is always one of our most popular exhibitions with many families making it an annual tradition to visit while the trees are on display,” stated Sara Morgan, AMST Director.  “We are excited to expand access to the Forest and hope that members of our community who have never had the opportunity to view the Christmas Tree Forest will enjoy this special event with their friends and family.”


The Christmas Tree Forest has been around in some form or fashion since the Art Museum’s bay -location inception in 1972, however, 14 years ago the Junior League of Corpus Christi and H-E-B took the event under their wing and made it a holiday force in the Coastal Bend. 30 Christmas trees fill the Philip Johnson-designed Singer building each decorated by a local school/organization to represent a beloved children’s book. The Forest was created to give students, teachers, and families in the Coastal Bend the opportunity to foster a love of reading and to promote critical thinking and creativity through exploration of award-winning literature and illustrations.

H-E-B will help celebrate this yearly classic by giving the community of Corpus Christi the opportunity to explore the Museum for themselves.

Make sure to visit the Art Museum of South Texas on Saturday, December 9, for the free Family Day from 10 AM-3 PM, for giveaways, art activities, pictures with Santa, live entertainment and more.


About the Art Museum of South Texas
The Art Museum of South Texas advances awareness, appreciation, and knowledge of visual art by presenting exciting exhibitions, offering dynamic education programs, and actively collecting and preserving a vital permanent collection that educates diverse communities.

Affiliated with:
Texas A&M University-Corpus Christi
American Alliance of Museums
Museums for All

Media Contact
Marketing Coordinator, Alexis De León 361-825-3512 email

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